HOW TO WRITE A RESTAURANT BUSINESS PLAN

STEP BY STEP GUIDE WITH SAMPLES

Writing Restaurant Business Plan is important before starting any type of food business. Have you decided to open a restaurant? Has it been something you’ve thought of doing for years and are finally in a position to make it happen? Regardless of how many friends have assured you it will be a success or how many countless hours you’ve spent coming up with the concept in your head, without properly planning for it your restaurant is doomed for failure.
That’s where a restaurant business plan comes in. Mutfakpos experienced team brings you very professional and useful business plan for restaurant owners. Restaurant business plan is the framework from which you can start to piece together everything from your restaurant management to menu design and develop your restaurant ideas into a reality.

Here are the main components of a restaurant business plan:

writing restaurant business plan

Restaurant Executice Summary

Restaurant business plan should always begin with an executive summary. An executive summary not only acts as the introduction to your business plan, but also a summary of the entire idea.
The main aim of an executive summary is to draw the reader (often times an investor) into the rest of your business plan.

Common elements of an executive summary include:

• Mission statement
• Proposed concept
• Execution
• Brief look at potential costs
• Expected return on investments

An executive summary is imperative for those looking to get investors to fund their project. Instead of having to comb through the entire restaurant business plan to get all the information, they can instead just look through the executive summary.

As you know that Restaurant Industry In Pakistan is growing day by day and has much developed up to the international standards. So keeping restaurants standards restaurant owners should give time  writing restaurant business plan.

Company Description

This is the part of the restaurant business plan where you fully introduce the company. Start this section with the name of the restaurant you are opening along with the location, contacts, and other relevant information. Also include the owner’s details and a brief description of their experience.

Legal Standing of Restaurant

The second part of the company description should highlight the legal standing of the restaurant and outline the restaurant’s short and long term goals. Provide a brief market study showing that you understand the trends in the regional food industry and why the restaurant will succeed in this market.

When Pakistan Restaurant Market is concerned one should keep in mind about the new trend of restaurant names, menu and interiors. For example there is new trend of cafe in big cities of Pakistan like Lahore, Islamabad and Karachi etc.

Restaurant Market Analysis

Industry Analysis

What is your target market? What demographics will your restaurant cater to? This section aims to explain your target market to investors and why you believe guests will choose your restaurant over others.

Competition Analysis

It’s easy to assume that everyone will visit your restaurant, so it is important to research your competition to make this a reality. What restaurants have already established a customer base in the area? Take note of everything from their prices, hours, and menu design to the restaurant interior. Then explain to your investors how your restaurant will be different.

Marketing Analysis

Your investors are going to want to know how you plan to market your restaurant. How will your marketing campaigns differ from what is already being done by others? How do you plan on securing your target market? What kind of offers will you provide your guests? Make sure to list everything. Marketing analysis is an important head in Writing Restaurant Business Plan.

Restaurant Menu

The most important element to launching your restaurant is by far the menu. Without it your restaurant has nothing to serve. At this point you probably don’t have a final version, but for a restaurant business plan you should at least try to have a mock-up.
Add your logo to the mock-up and choose a design that you can see yourself actually using. If you are having trouble coming up with a menu design or don’t want to pay a designer, there are plenty of resources online to help.
The key element of your sample menu though should be pricing. Your prices should reflect the restaurant cost analysis you’ve done to investors. This will give them a better understanding of your restaurant’s target price point. You’ll quickly see how important menu engineering can be, even early on.

Restaurant Employees

The company description section of the restaurant business plan briefly introduces the owners of the restaurant with some information about each. This section should fully flesh out the restaurant management team.
Investors don’t expect you to have your entire team selected at this point, but you should at least have a couple of people on board. Use the talent you have chosen thus far to highlight the combined work experience everyone is bringing to the table.

Restaurant Design

Design portion of your restaurant business plan is where you can really show off your thoughts and ideas to the investors. If you don’t have professional mock-ups of your restaurant rendered, that’s fine. Instead put together a mood board to get your vision across. Find pictures of similar aesthetic to what you are looking for in your restaurant.

Restaurant Design

It extends beyond aesthetics alone, and should include everything from restaurant software to kitchen equipment. Mutfakpos is an ideal restaurant POS system Software in Pakistan. For detail you may visit: www.mutfakpos.com.pk

Restaurant Location

Location you end up choosing for your restaurant should definitely be in line with your target market. At this point you might not have a precise location set aside, but you should have a few to choose from.
When describing potential locations to your investors, you want to include as much information as possible about each one and why it would be perfect for your restaurant. Mention everything from square footage, to typical demographics.

Restaurant Market Overview

Market overview section is heavily related to the market analysis portion of the restaurant business plan. In this section, go into detail about both the micro and macro conditions in the area you want to set up your restaurant.

Restaurant Economic Conditions

Discuss the current economic conditions that could make opening a restaurant difficult, and how you aim to counteract that. Mention all the restaurants that could prove to be competition and what your strategy is to set yourself apart.

Restaurant Marketing

With restaurants opening left and ride nowadays, the investors are going to want to know how you will get word of your restaurant to the world. Restaurant Marketing and Publicity section should go in detail on how you plan to market your restaurant before and after opening. As well as any plans you may have to bring a PR company on board to help spread the word. Restaurant marketing is an important feature in writing restaurant business plan.

External Help

To make your restaurant a reality, you are going to need a lot of help. List any external companies or restaurant softwares you plan on hiring to get your restaurant up and running. This includes everything from accountants and designers to suppliers that help your restaurant perform better, like restaurant POS systems and restaurant reservation systems. There is a great importance of restaurant pos system software in a restaurant. Mutfakpos is an ideal restaurant POS software system in Pakistan.

Restaurant Financial Analysis

Most important part of your restaurant business plan is the financials section, and as a result, you should make sure to hire professional help. Hiring a trained accountant will not only help you get your financial estimates in order, but also give you a realistic look into owning a restaurant.
You should have some information prepared to make this step easier on the accountant. He/she will want to know how many seats your restaurant has, what the check average per table will be, and how many guests you plan on seating per day.

Menu Cost Calculation

In addition to this, doing rough food cost calculations for various menu items can help estimate your profit margin per dish. This can be achieved easily with a  food cost calculator.

How MutfakPOS Can Be Helpful To Your Restaurant

Mutfakpos is a top restaurant POS software of Pakistan that is specially and specifically designed for restaurant, coffee houses, Pizza Shops, Food Delivery, Take away outlets etc. Its strong restaurant inventory system and reporting system makes it unique. Its very user friendly and it really works great even at peak hours of restaurant operation. Mutfakpos restaurant pos is not only a POS software, it is a system that automates your restaurant completely. If you are worried for your restaurant inventory, staff management, wastage etc, you must try mutfakpos restaurant pos. For free demo you may call or whats app at: 0323-4955 124. You may go through its features and layout at mutfakpos restaurant POS features.

Salient Features Of Our POS System

 

Restaurant pos point of sale software

Inventory & Recipe Management

how to write a restaurant business plan

Caller ID (Delivery Automation)

restaurant point of sale pos system pakistan

Strong Reporting System

how to write restaurant feasibility in Pakistan

Kitchen Display Screen & Print System

installation of restaurant pos software point of sale

Waiter Tab Ordering System

restaurant feasibility in pakistan

Staff & Vendor Management

business plan for new restaurant in Pakistan

Remote Monitoring

best point of sale for restaurant

User Friendly & To The Point

mutfak restaurant pos features

Excellent Technical Support

Hi! Welcome To Mutfakpos Pakistan